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Proof

Real stores, real constraints, real storefront decisions

One proof page, five different storefront pressures: large-scale beauty retail, luxury jewelry, social-first DTC, home goods Liquid, and international apparel Liquid.

Explore the business problem, my role, and the implementation behind each store. Start with the project closest to your catalog and customer journey.

Selected work

Find the storefront pressure closest to yours.

Open a project to see its technical decisions, storefront screenshots, and delivery context.

EveShop live storefront screenshot showing cosmetics and personal care ecommerce navigation.
EveShop logo

Nationwide cosmetics retailer — Turkey

EveShop

Frontend team lead on Turkey's first production Shopify Hydrogen storefront.

Bayam Jewelry live storefront screenshot showing luxury jewelry and watch shopping context.
Bayam Jewelry logo

Fine jewelry and luxury watches — New York

Bayam Jewelry

Hydrogen storefront for a two-world luxury catalog running on a dedicated commerce subdomain.

Rebel Bunny Matcha live storefront screenshot showing DTC matcha product storytelling.
Rebel Bunny Matcha logo

Premium matcha — DTC and wholesale

Rebel Bunny Matcha

Dual-funnel storefront serving both direct-to-consumer buyers and wholesale partners.

Kirazev live storefront screenshot showing home goods catalog navigation.
Kirazev

Home goods catalog — Shopify Liquid

Kirazev

Fast Liquid build for kitchen, decor, bathroom, and organizer product discovery.

Clohi live storefront screenshot showing India-focused apparel shopping context.
Clohi

International apparel — Shopify Liquid

Clohi

India-focused apparel storefront for ethnic, casual, and festive wear buying behavior.

Decision proof

What each case helps decide.

Compare the custom storefront work with the Liquid builds to see which approach fits your needs.

EveShop

Custom / Enterprise Hydrogen proof

Bayam Jewelry

Growth Storefront proof - premium catalog, discovery, trust UX

Rebel Bunny Matcha

Growth Storefront proof - DTC, education, partner flow, cart UX

Kirazev

Liquid proof - when a fast theme-native build is the better answer

Clohi

Liquid proof - smaller Shopify storefront execution

Lead Developer / Frontend Team Lead at Machinarium

EveShop large-scale Shopify Hydrogen + mobile commerce case study

A national beauty and personal care retailer needed a storefront and mobile-adjacent commerce foundation that could support retail-scale catalog browsing, campaign traffic, and a production ecommerce operation rather than a small experimental headless build.

EveShop launched a production Hydrogen storefront for its national retail operation, alongside React Native mobile commerce work. Reusable frontend patterns supported the broad beauty and personal care catalog. Maintaining that custom storefront remains an ongoing operational responsibility.

Read the EveShop case study

Shopify Hydrogen Developer

Bayam Jewelry high-AOV luxury ecommerce discovery case study

A luxury jewelry and watch retailer needed a Hydrogen storefront that could support premium browsing, showroom-led trust, and multiple catalog mindsets inside one brand surface.

When jewelry and watch buyers share a storefront, give them distinct discovery paths. Collection introductions and sub-category pathways should explain what each buyer needs to compare, while premium presentation keeps useful product context and financing, shipping, and returns cues visible.

Read the Bayam Jewelry case study

Shopify Developer

Rebel Bunny content-commerce and limited drop UX case study

A premium matcha brand needed one branded Shopify storefront to carry DTC shopping, wholesale or partner interest, and education without splitting those journeys into disconnected surfaces.

When commerce, education, and partner acquisition must work as one system, keep those journeys in a coherent Hydrogen storefront rather than disconnected tools. Rebel Bunny carries shopping, partner interest, and Matchacation content in one branded surface, making it a useful example of Hydrogen for social-first DTC.

Read the Rebel Bunny Matcha case study

Shopify Liquid Developer

Kirazev fast Shopify Liquid home goods catalog case study

A home goods catalog needed a fast Shopify Liquid build that could support everyday product discovery without the cost and maintenance overhead of a custom Hydrogen application.

Kirazev received a Shopify Liquid storefront covering kitchen, decor, bathroom, and organizer categories. Catalog and product management stayed within Shopify's native workflows.

Read the Kirazev case study

Shopify Liquid Developer

Clohi international apparel Shopify Liquid case study

An international apparel brand needed a Shopify Liquid storefront that could carry ethnic, festive, and casual wear while respecting market-specific trust and buying expectations.

Clohi's Liquid storefront brings ethnic, festive, and casual apparel into clear category paths, with product-page trust cues for its India-focused audience.

Read the Clohi case study

FAQ

Case study questions that usually matter after the first scroll.

Why is EveShop the main portfolio case?

Because it combines the strongest proof points: large-scale Shopify Hydrogen delivery, React Native mobile commerce involvement, and a documented audience context of 400K+ web users plus 100K+ mobile users.

What makes Bayam and Rebel Bunny different as Hydrogen projects?

Bayam is a high-AOV luxury discovery and trust UX problem. Rebel Bunny is a content-commerce and limited-drop storytelling problem where commerce, education, origin content, and partner interest need to live together.

Why include Kirazev and Clohi if HydrogenExpert sells Hydrogen services?

Because they prove Shopify judgment. Some stores need Hydrogen, while others are better served by fast, maintainable Liquid builds. The examples show how the choice follows the catalog, customer journey, and maintenance needs.

Why do some cases have testimonials and others do not?

The Rebel Bunny case includes public Upwork feedback. Each project also describes my role, implementation, and storefront context, with screenshots to explore.

Commercial next steps

Connect proof to the right buying path.

HydrogenExpert

Senior Shopify Hydrogen expertise

Use this when the next step is direct implementation or one accountable specialist.

HydrogenExpert

Headless Shopify storefront support

Use this when stakeholders are comparing a headless agency path with senior direct ownership.

HydrogenExpert

Shopify Hydrogen SEO-safe implementation

Use this when crawlable content, metadata, schema, and route continuity matter.

HydrogenExpert

Request Scope Review

Send the store URL and the constraint behind the project.

Next Step

Use the closest proof to scope the next move

If your store has similar constraints, I can help you decide whether the next step is Hydrogen, Liquid cleanup, support, or no rebuild.

The free first review recommends a scope. If the risks need a detailed paid review, I will explain that before you commit.

Request Scope ReviewMessage on LinkedIn
Send an email brief

Work directly with Emre, from scope review to launch.

Project inquiry

Request a Hydrogen Scope Review

Tell me about your store and the main problem. Add project details if you have them.

The first review helps identify whether Liquid, Hydrogen, or a smaller fix fits your store.

Add project details (optional)
Which features are needed?

Your details are used only to reply to this project inquiry. No newsletters, no list sharing. If this is a small theme tweak, I will usually point you to a lighter option.

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