EveShop
Turkey's first production Shopify Hydrogen storefront for a nationwide cosmetics retailer, paired with mobile commerce delivery.
Role
Lead Developer / Frontend Team Lead at Machinarium
Industry
Cosmetics and personal care retail
Context
EveShop large-scale Shopify Hydrogen + mobile commerce case study
A national beauty and personal care retailer needed a storefront and mobile-adjacent commerce foundation that could support retail-scale catalog browsing, campaign traffic, and a production ecommerce operation rather than a small experimental headless build.
Portfolio angle
Large-scale Shopify Hydrogen + mobile commerce for cosmetics and personal care retail.
Package relevance
Custom / Enterprise Hydrogen proof
Lead Developer / Frontend Team Lead at Machinarium across Shopify Hydrogen, React, React Native, Remix, TypeScript, GraphQL, GTM.
Need a leaner version of this? View Hydrogen packages from $2K-$5K.Problem
EveShop is a nationwide cosmetics and personal care retailer that opened its first store in April 2015 and launched ecommerce roughly 1.5 years later. By the time this Hydrogen work started, the business was serving a large retail footprint, a broad catalog across beauty and personal care, and a documented audience context of 400K+ web users plus 100K+ mobile users. The storefront had to support digital-first shoppers, campaign traffic, and customers moving between physical stores, the site, and mobile commerce without making merchandising feel chaotic. In practical terms, the pressure was not just page speed. It was how to present a high-SKU catalog cleanly, keep browsing understandable, and give the team a storefront surface that could handle enterprise-like retail complexity without collapsing into theme-level compromise.
Approach
As lead developer and frontend team lead at Machinarium, I worked on the Hydrogen web storefront alongside the React Native mobile apps. The implementation leaned on Shopify Hydrogen, React, Remix, GraphQL Storefront API patterns, and GTM-backed tracking from the broader stack documented in my CV. The job was not to over-design the storefront; it was to create a stable commerce surface for a large catalog, establish reusable frontend patterns, and help the team ship consistently. That included architectural decisions, mentoring, and component-level delivery standards so campaign pages, category browsing, and commerce flows could evolve without turning the codebase into a series of one-off patches.
Constraints
- Large retail catalog with many browsing paths and campaign moments.
- Need for reusable frontend patterns across ecommerce and mobile-adjacent work.
- Production launch expectations for a nationally visible storefront.
- Long-term value depended on the organization continuing to maintain a custom storefront.
Technical decisions
- Use Shopify Hydrogen, React, Remix, TypeScript, GraphQL, and GTM-backed tracking patterns documented in the broader project stack.
- Create stable frontend patterns instead of one-off campaign or category patches.
- Keep the storefront architecture focused on commerce readability, product discovery, and team maintainability.
SEO and performance risks
- High-SKU catalog pages needed crawlable, understandable product and category content.
- Campaign traffic required predictable routes and stable page behavior.
- A custom storefront needed ongoing ownership so performance and SEO did not degrade after launch.
Implementation
What shipped and why it mattered.
The implementation centered on production Hydrogen storefront delivery, reusable component standards, GraphQL Storefront API usage, and coordination across the web storefront and related mobile application work.
Result
The live result became a useful strategic reference point for production Hydrogen work on a national retail brand. Hydrogen can work at this level, but the long-term value depends on the organization staying committed to owning and maintaining a custom storefront after launch. That is exactly why I position Hydrogen as a business decision first. EveShop is strong proof of production experience, but it is also proof that headless only pays off when the operating model is ready for it.
Production Shopify Hydrogen experience on a nationally visible retail storefront.
Portfolio anchor for large-scale Shopify Hydrogen plus React Native mobile commerce experience.
Reusable frontend patterns for a broad cosmetics and personal care catalog.
A clear proof point for the business-first framing behind Hydrogen decisions.
Screenshots
Visual proof
Metrics
Web users
400K+
Mobile users
100K+
Tech stack
What the implementation sat on
Proof brief
What this case proves, and what it does not prove.
The site uses case context as proof without inventing metrics, testimonials, partner status, or platform claims.
Before constraint
- A national beauty and personal care retailer needed a storefront and mobile-adjacent commerce foundation that could support retail-scale catalog browsing, campaign traffic, and a production ecommerce operation rather than a small experimental headless build.
- Large retail catalog with many browsing paths and campaign moments.
- Need for reusable frontend patterns across ecommerce and mobile-adjacent work.
What Emre owned
- Lead Developer / Frontend Team Lead at Machinarium
- The implementation centered on production Hydrogen storefront delivery, reusable component standards, GraphQL Storefront API usage, and coordination across the web storefront and related mobile application work.
What changed
- Production Shopify Hydrogen experience on a nationally visible retail storefront.
- Portfolio anchor for large-scale Shopify Hydrogen plus React Native mobile commerce experience.
- Reusable frontend patterns for a broad cosmetics and personal care catalog.
- A clear proof point for the business-first framing behind Hydrogen decisions.
Commercial proof
The live result became a useful strategic reference point for production Hydrogen work on a national retail brand. Hydrogen can work at this level, but the long-term value depends on the organization staying committed to owning and maintaining a custom storefront after launch. That is exactly why I position Hydrogen as a business decision first. EveShop is strong proof of production experience, but it is also proof that headless only pays off when the operating model is ready for it.
What this does not prove
It does not prove that every large catalog retailer should move to Hydrogen. It proves production experience in a complex retail context, while the fit still depends on budget, maintenance capacity, SEO risk, and the current theme constraint.
Relevant paths